Talent is most organizations’ most important asset, but human capital can be an elusive commodity. Attracting and retaining the right people in the right positions are especially acute challenges in today’s hypercompetitive global economy, making talent recruitment an expensive exercise in terms of time and money. “Good employees have options,” says Julie Kniseley, leader for HR solutions at James Moore & Co., a Gainesville, Fla.-based consulting firm, “so if a company is not paying attention to why they stay, they risk the revolving door and expense that goes with it.”