<h2>1. Os influentes acidentais *</h2> Duncan J. Watts

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Reprint: R0702A
Our annual survey of ideas and trends that will make an impact on business:
Duncan J. Watts contends that ordinary people, not &#8220;influentials,&#8221; drive social epidemics. Yoshito Hori predicts that Japan&#8217;s young entrepreneurs could outshine those in China and India. Fr&#233;d&#233;ric Dalsace, Coralie Damay, and David Dubois propose brands that&#8212;like Harry Potter&#8212;mature with their customers. Michael Schrage reveals the hidden value in long-forgotten equations. Harry Hutson and Barbara Perry put hope back in the executive repertoire. Eric von Hippel spotlights Denmark, where &#8220;user-centered innovation&#8221; is a national priority. Linda Stone detects a backlash against cell-phone and BlackBerry addiction. Michael C. Mankins suggests where to put all that excess cash. Ap Dijksterhuis reaffirms the value of sleeping on a decision. Robert G. Eccles, Liv Watson, and Mike Willis report on a new software standard that will make business and financial information dramatically easier to generate, aggregate, and analyze. Geoffrey B. West challenges the conventional wisdom that smaller innovation functions are more inventive. Karen Fraser warns of apparently loyal customers who are poised to bolt for ethical reasons. Phillip Longman predicts the return of large patriarchal families and their effects on marketing strategy. Rashi Glazer illustrates the sociocultural and business implications of nanotechnology. Yoko Ishikura urges global firms to &#8220;think locally.&#8221; Klaus Kleinfeld and Erich Reinhardt explore the convergence of imaging technology and biotech and its enormous benefits for medical care. Christopher Meyer advises focusing on what you want from your network before you build the platform. Charles R. Morris asserts that health care costs are falling; it&#8217;s spending that&#8217;s on the rise. Clay Shirky shows why open source projects succeed by failing. David Weinberger claims that accountability has morphed into superstitious &#8220;accountabalism.&#8221;

The HBR List: Breakthrough Ideas for 2007

Reimpressão: R0702A Nossa pesquisa anual de ideias e tendências que causarão impacto nos negócios: Duncan J. Watts afirma que pessoas comuns, não “influentes”, impulsionam epidemias sociais. Yoshito Hori prevê que os jovens empreendedores do Japão poderiam ofuscar os da China e da Índia. Frédéric Dalsace, Coralie Damay e David Dubois propõem marcas que, como Harry Potter, amadurecem com seus clientes. Michael Schrage revela o valor oculto em equações há muito esquecidas. Harry Hutson e Barbara Perry devolveram a esperança ao repertório executivo. Eric von Hippel destaca a Dinamarca, onde a “inovação centrada no usuário” é uma prioridade nacional. Linda Stone detecta uma reação contra o vício em telefones celulares e BlackBerry. Michael C. Mankins sugere onde colocar todo esse excesso de dinheiro. Ap Dijksterhuis reafirma o valor de dormir em uma decisão. Robert G. Eccles, Liv Watson e Mike Willis relatam um novo padrão de software que tornará as informações comerciais e financeiras muito mais fáceis de gerar, agregar e analisar. Geoffrey B. West desafia a sabedoria convencional de que funções menores de inovação são mais criativas. Karen Fraser alerta sobre clientes aparentemente fiéis que estão prestes a fugir por razões éticas. Phillip Longman prevê o retorno de grandes famílias patriarcais e seus efeitos na estratégia de marketing. Rashi Glazer ilustra as implicações socioculturais e comerciais da nanotecnologia. Yoko Ishikura exorta as empresas globais a “pensarem localmente”. Klaus Kleinfeld e Erich Reinhardt exploram a convergência da tecnologia de imagem com a biotecnologia e seus enormes benefícios para a assistência médica. Christopher Meyer aconselha focar no que você quer da sua rede antes de criar a plataforma. Charles R. Morris afirma que os custos de saúde estão caindo; são os gastos que estão aumentando. Clay Shirky mostra por que projetos de código aberto fracassam. David Weinberger afirma que a responsabilidade se transformou em um “contabilismo” supersticioso.

A lista HBR: ideias inovadoras para 2007

Reprint: R0702A Our annual survey of ideas and trends that will make an impact on business: Duncan J. Watts contends that ordinary people, not “influentials,” drive social epidemics. Yoshito Hori predicts that Japan’s young entrepreneurs could outshine those in China and India. Frédéric Dalsace, Coralie Damay, and David Dubois propose brands that—like Harry Potter—mature with their customers. Michael Schrage reveals the hidden value in long-forgotten equations. Harry Hutson and Barbara Perry put hope back in the executive repertoire. Eric von Hippel spotlights Denmark, where “user-centered innovation” is a national priority. Linda Stone detects a backlash against cell-phone and BlackBerry addiction. Michael C. Mankins suggests where to put all that excess cash. Ap Dijksterhuis reaffirms the value of sleeping on a decision. Robert G. Eccles, Liv Watson, and Mike Willis report on a new software standard that will make business and financial information dramatically easier to generate, aggregate, and analyze. Geoffrey B. West challenges the conventional wisdom that smaller innovation functions are more inventive. Karen Fraser warns of apparently loyal customers who are poised to bolt for ethical reasons. Phillip Longman predicts the return of large patriarchal families and their effects on marketing strategy. Rashi Glazer illustrates the sociocultural and business implications of nanotechnology. Yoko Ishikura urges global firms to “think locally.” Klaus Kleinfeld and Erich Reinhardt explore the convergence of imaging technology and biotech and its enormous benefits for medical care. Christopher Meyer advises focusing on what you want from your network before you build the platform. Charles R. Morris asserts that health care costs are falling; it’s spending that’s on the rise. Clay Shirky shows why open source projects succeed by failing. David Weinberger claims that accountability has morphed into superstitious “accountabalism.”

A lista HBR: ideias inovadoras para 2007

Resumo.

1. Os influentes acidentais *

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