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How the Walkman, Game Boy, Liquid Death, and Pokémon Became Surprise Hits
Product development Digital ArticleThe best innovations aren’t always cutting edge. -
Overcoming Self-Doubt When Launching Your Own Business
Entrepreneurship Digital ArticleHow to make clearer decisions, lead more steadily, and ultimately build a more resilient company. -
New Research on Copycat Products, Your Pitch-Day Dress Code, When Hand Gestures Help Persuasion, and More
Generative AI Digital ArticleAnd what these findings could mean for you and your business. -
How Generative AI Is Reshaping Venture Capital
Venture capital Digital ArticleWhat entrepreneurs need to know about what’s changing—and what’s staying the same. -
The Importance of Correctly Timing Acquisitions for Growth
Mergers and acquisitions Digital ArticleResearch shows that longer intervals between acquisitions allow for better integration, stronger governance, and sharper strategic pivots. -
When Shareholder Engagement Hurts More Than It Helps
Family businesses Digital ArticleA new study reveals that it can be more advantageous to cultivate a culture of quiet, steady support. -
Why Startups Benefit When Big Investments Come Later
Entrepreneurship Magazine ArticleA new study shows they lead to more-creative tech solutions. -
How to Know When to Pursue Your Side Gig Full-Time
Career transitions Digital ArticleFive questions to help you decide whether it’s time to leave your day job. -
How to Identify the Perfect Cofounder
Entrepreneurship Magazine ArticleNot every entrepreneur needs a partner—but if you do, follow this process to find your match. -
Precedents Thinking
Entrepreneurship Magazine ArticleHow to innovate by combining old ideas -
Case Study: Should My Side Hustle Become My Main Gig?
Careers Magazine ArticleAn engineer decides whether to make the leap to full-time entrepreneur. -
Research: When Does Scientific Decision-Making Benefit Startups?
Entrepreneurship Digital ArticleA new study suggests that it can hurt early-stage startups’ revenue in the short term—but make them stronger going forward. -
6 Lessons for Startups from a Museum Dedicated to Failure
Start-ups Digital ArticleA collection of more than 1,000 failed products and businesses reveals the common forces that spell doom for new ventures. -
How Founders Can Avoid the Deception Trap
Entrepreneurship Digital ArticleEntrepreneurs — and investors — must protect themselves from the slippery slope of overpromising. -
The CEO of e.l.f. Beauty on Maintaining a Startup Culture While Scaling
Scaling entrepreneurial ventures Magazine ArticleAlignment on mission and values, commitment to collaborative candor, and emphasis on employee share ownership has allowed the cosmetics company to thrive. -
It’s Time to Reimagine Scale
Economics Digital ArticleBy challenging the conventional wisdom that bigger is always better, we can create space for a healthier, happier economy. -
Research: The Risks of Founding a Startup Near Big Companies
Start-ups Digital ArticleAn analysis of more than 180 million job ads shows the impact large firm hiring has on local startups’ growth. -
The Strengths and Weaknesses that Set Founders Apart
Entrepreneurs and founders Digital ArticleComparing data from 50 founder CEOs and 58 non-founder CEOs reveals the real differences between “founder mode” and “manager mode.” -
Research: When Should Startups Scale?
Entrepreneurship Digital ArticleA study of over 32,000 startups suggests that scaling too early can derail startup success. -
How Venture Capitalists Can Become Effective Board Members
Boards Digital ArticleSucceeding in this role will help you build your brand, increase deal flow, and improve the performance of the companies you invest in.
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The Book of Eastbay: Two Friends and the Catalog That Changed the Sneaker Business Forever
Brand management Book32.00View Details Sneakers are a $100 billion business and a global obsession that started in the pages of a catalog called "Eastbay." This is a startup story unlike most... -
Genius at Scale: How Great Leaders Drive Innovation
32.00View Details Innovation doesn't just happen. You need to lead it. Discover the three critical roles leaders must play in driving--and scaling--innovation. Constant... -
A Birdie or a Bogey Next for Golfchamps? Founder Challenges of a Fantasy Sports Business in South Africa
Business models Case Study11.95View Details The GolfChamps teaching case puts students into the shoes of founder Nick Fourie. Nick co-founded GolfChamps with two friends, Mike Hunt and Finn Laxley,... -
O2X: Optimizing to the X
Collaboration and teams Case Study11.95View Details Former Navy SEALs Gabriel Gomez, Adam La Reau, and Paul McCullough founded O2X in 2013 to provide wellness and human performance programs through long-term... -
Fly, Fix, Fly at True Anomaly (B)
Business failures Case Study5.00View Details A case about how True Anomaly, a tough tech space startup, learned from the failure of its first mission. -
What Makes a Startup Idea Promising?
Start-ups Case Study8.95View Details -
Fazeshift: AI for AR
AI and machine learning Case Study11.95View Details Fazeshift, founded in 2024, was an AI-native platform built to automate accounts receivable (AR), a function long dominated by spreadsheets, emails, PDFs,... -
To Launch or Not to Launch a Nonprofit, a Startup Decision Problem
Business plans Case Study11.95View Details This case follows Brent Walmsley, a middle-school teacher in East Los Angeles, who considered leaving his stable career to launch a nonprofit tackling... -
avika Mind Health: Technology Strategy for Digital Product Development
Design thinking Case Study11.95View Details avika Mind Health, a Hyderabad-based start-up founded in January 2024, was pioneering technology solutions for mental health challenges in India. Cofounders... -
Optimax: Ownership, Management, and Culture in Precision Optics Manufacturing
Business ethics Case Study11.95View Details Following the retirement of the company's long-time owners, Pete Kupinski became the president of Optimax, an innovative precision optics manufacturer... -
Base44: A One-Person AI Company Picks a Path
AI and machine learning Case Study11.95View Details In early 2025, Maor Shlomo, working entirely by himself, launched a vibe coding platform that took advantage of advances in generative AI to help non-technical... -
LePrix: Reinventing How Businesses Source Pre-Loved Luxury
Business models Case Study11.95View Details This case examines LePrix, a B2B platform for authenticated pre-owned luxury goods, at a pivotal strategic inflection point. Founded by sisters Elise... -
Amentum Sports: The Founding and Early Growth - Case (A)
Entrepreneurial management Case Study11.95View Details Amentum Sports is a two-part case that illustrates the application of effectual principles for entrepreneurs starting up within their means. It follows... -
Amentum Sports: Strategic Expansion and Decision Point - Case (B)
Entrepreneurial management Case Study5.00View Details Amentum Sports is a two-part case that illustrates the application of effectual principles for entrepreneurs starting up within their means. It follows... -
Gamma: Slides in the Blink of AI
AI and machine learning Case Study11.95View Details In September 2025, Gamma's co-founders drove past their company's new billboard on San Francisco's I‑80-one of many AI slide‑generator ads competing for... -
Quano Technologies: Pricing a Niche Product in a Niche Market
Entrepreneurs and founders Case Study11.95View Details Quano Technologies Limited (Quano) was a newcomer in the niche market of nanopositioning stages-a vital component of high-tech microscopy with applications... -
Just Start, Go Global: Preface's Journey from Hong Kong to the World
Decision making and problem solving Case Study11.95View Details This case explores the strategic journey of Preface, a Hong Kong based EdTech startup founded by Tommie Lo, as it aims to become a global tech-enabling... -
Lemonade: Is its "AI everywhere" strategy a competitive advantage?
AI and machine learning Case Study11.95View Details The case examines how a New York-based 10-year-old start-up, Lemonade Inc., successfully disrupted the insurance industry. Powered by artificial intelligence,... -
Carbon Robotics: Weeding Out the Competition
AI and machine learning Case Study11.95View Details Carbon Robotics, founded by technologist Paul Mikesell, rapidly grew from a backyard experiment into a global agricultural robotics company by 2025, driven... -
The Acquired Podcast: Scaling the Mic
Advertising Case Study11.95View Details In 2025, business podcast Acquired evaluated its success to date while determining if, and how, it should change its well-established and revenue-generating...
