People often tell lies in an attempt to be kind or look out for others' best interests. ("You look great in that outfit!"�) When telling a well-intentioned...

Multinational firms face growing pressure to demonstrate positive societal impact in the frontier markets where they operate, yet many ESG and CSR initiatives...

When prompted for help on seven key strategy questions, LLMs recommended the same buzzy solutions—even when the context changed.

A conversation with HBS associate professor Leslie John about how to best take credit for your wins, large and small.

HBR IdeaCast• Episode 793

Case Study Reprint

In April 2024, Climate United, a nonprofit coalition, was awarded nearly $7 billion by the US Environmental Protection Agency's national Clean Investment...

Case Study Reprint

This role-play exercise presents students with a realistic and complex negotiation challenge: it asks them to participate in a quantifiable negotiation...

Lessons from Kim Kardashian, Ryan Reynolds and more on a major consumer goods trend.

HBR IdeaCast• Episode 966

Case Study Reprint

Following the retirement of the company's long-time owners, Pete Kupinski became the president of Optimax, an innovative precision optics manufacturer...

Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic....

Case Study Reprint

Blooming Profits traces the global value chain of the rose industry, from flower breeding in Europe to the final sale in a boutique flower shop in Berlin,...

Case Study Reprint

Emma Walker is the new senior vice president of strategy for NBC News Now, NBCUniversal Media LLC's ad-supported streaming platform. NBC News Now has...

Partner Article

As generative AI (GenAI) reshapes consumer behaviour, brands must evolve as consumers increasingly turn to AI advisors for purchase decisions. Companies...

Case Study Reprint

Set in 2024, this case explores the Lifetime Income Strategy (LIS), a novel retirement product launched by aerospace and defense company RTX in 2012....

This collection of the 10 most-read HBR articles on gen AI in the first half of 2025 can help leaders engage with, and answer, some of today's most pressing...