Business management
Case Study: Should a Funeral Company Shift Its Business Model?
A family business considers expanding from cemeteries into cremation.
52 results for "Marco Bertini"
- Business and society
When Tipping Becomes a Customer Experience Problem
Tipping has evolved from a hospitality tradition into a widespread expectation across many service sectors, including airlines, medical offices, and self-checkout...
Jan 27, 2026
- Business and society
Dynamic Pricing Doesn't Have to Alienate Your Customers
Inflation-fatigued shoppers are witnessing prices fluctuate across categories with unprecedented scale and frequency - a trend often seen as yet another...
May 09, 2024
Case Study Reprint
Parque del Sendero: Repositioning in the Death Care Industry in Chile
Facing changing consumer behavior and shifting industry conditions, Parque del Sendero, one of largest networks of cemeteries in Chile, considers repositioning...
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Acing Value-Based Sales
Value-based selling efforts often fizzle after an initial push because companies fail to see beyond the numbers when calculating the economic impact of...
$8.95Buy now in store- Business management
Should a Dollar Store Raise Prices to Keep Up with Inflation? (HBR Case Study and Commentary)
Discount retailer Dollar Bill's has been struggling to maintain its margins over the past two years because of inflationary pressures, delays on imported...
- Business and society
Should Your Nonprofit Charge Its Beneficiaries?
No matter how creative and ambitious they may be, nonprofits that rely solely on donations and grants to finance their growth often fall short. One way...
Partner Article
Can Friction Improve Your Customers' Experiences?
The conventional wisdom in e-commerce is that the purchase process should be seamless and fast, lest consumers stop to reconsider their decisions and...
$8.95Buy now in storeCase Study Reprint
Dollar Tree: Breaking the Buck
For thirty-five years, Dollar Tree, a discount retail chain selling general merchandise, had held it fixed price point steady, pricing all of its household...
$11.95Buy now in store- Business management
High-Tech Touchpoints Are Changing Customer Experience
We see three opportunities for business leaders who want to enhance their companies' CX and drive greater satisfaction. First, focus on frictionless commerce....
Mar 20, 2023
- Business management
The Pitfalls of Pricing Algorithms
More and more companies are relying on pricing algorithms to maximize profits. The use of artificial intelligence and machine learning enables real-time...
Case Study Reprint
Joy4Home Brands: Pricing Matters
Joy4Home Brands, the maker of novel houseware items, was gearing up for its launch. The company would be introducing two lines: kitchenware products and...
$8.95Buy now in storeCase Study Reprint
NiPay's Pricing Conundrum - Compact Case
NiPay is a software provider competing in the Nigerian business-to-business payments market. Founded by Idaku Ibrahim nearly 20 years ago, NiPay sells...
$11.95Buy now in storeCase Study Reprint
Worldreader: Helping Readers Build a Better World
Founded in 2010, Worldreader was an international nonprofit organization that promoted reading to children around the world. For many years, Worldreader...
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STARZPLAY: Shooting for the Stars
In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and...
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