197 results for "Andreas B. Eisingerich"
Influencer marketing has grown into a $24 billion industry, but trust in influencers is declining as consumers increasingly perceive many as inauthentic....
Dec 08, 2025
Click here for a larger image of the graphic. If you’re like most brand managers, you’re unaware of or turned off by “extreme consumers”—people so infatuated with the brand that they spend more than 10% of their lifetime income on it. But they can be your most powerful allies. This study of 2,000 extreme consumers […]
Reprint: F0706J Should service firms show clients their inner workings or keep their cards close? Recent research touts the benefits of letting customers...
Partner Article
While some organizations swear by the benefits of transparency and are eager to learn and implement transparency practices, many managers are still reluctant...
Reprint: F0803B Most managers believe that filling their websites with a broad array of information diverts attention from their company's core offerings....
Partner Article
Although firms from emerging markets are becoming significant global players, our knowledge about how these latecomers catch up with existing multinational...
Partner Article
Rather than encouraging customers to share their views about the company and its products with managers, the authors found, companies tend to focus on...
Partner Article
Strategically aligned and efficiently implemented spare parts logistics can differentiate a business from its competitors, lower costs, increase revenues,...
Is an institution that instills fear in many people a good spot to set up shop? Yes, say the authors, whose research shows that hospital lobbies are places...
Leaders must build systems that turn continuous transformation into something employees help shape, not simply endure.
Mar 12, 2026
Case Study Reprint
Andreas Weber was selected as a high potential in a large German bank early in his career, and was posted on an international assignment to the USA....
Case Study Reprint
This is a two-part case study. Part A covers Better Ventures seeking to raise $20 million for its first standalone fund between 2014 and 2016. Based in...
Book
Data is your business. Have you unlocked its full potential? If you read nothing else on data strategy, read this book. We've combed through hundreds...
In creative fields, history often gets in the way.
