Business management
Research: Marketing Tech Is Broken. Here's How to Fix It.
Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they're not...
Jul 03, 2025
94 results for "Brian Cooper"
- Business management
Don't Buy the Wrong Marketing Tech
The number of vendors offering marketing tech is exploding, but too many companies take a "bottom-up" approach to purchasing it: Rather than starting...
Jul 01, 2021
- Business management
AI-Powered Marketing
Artificial intelligence can turbocharge marketing capabilities, which is why CMOs are rapidly embracing it. But they need to choose their new technologies wisely.
- Business and society
The PGA Tour and LIV Golf Merger: Competition Vs. Cooperation
Did the PGA Tour take the right actions in response to LIV Golf’s entry?
Cold Call• Episode 214 - Business management
Khan Academy: A Case Study in Scaling a Start-Up
A conversation with Harvard Business School professor Bill Sahlman on creating a focused strategy for growth.
HBR On Strategy• Episode 85 - Entrepreneurship
The Nuqul Group Works to Preserve Its Founder’s Legacy
How the second generation of a large family business in Jordan forged ahead.
Cold Call• Episode 254 - Strategy
How Entertainment Lawyer John Branca Negotiated for the Beatles Songs Catalog
Harvard Business School professor James K. Sebenius discusses how to deal with tough negotiators effectively and ethically.
Cold Call• Episode 244 - Business and society
Competitive Strategy Lessons from the LIV Golf and PGA Tour Merger
If your organization is facing a challenge from an innovative new competitor, this episode is for you.
HBR On Strategy• Episode 93 - Strategy
How a Global Brewing Company Explored the Cannabis Market
How Molson Coors formulated its strategy for entering the cannabis beverages business.
HBR On Strategy• Episode 18 - Business management
Upbeat Music Can Make Employees More Cooperative
Crank up the volume on the Happy Days theme song.
Aug 30, 2016
- Strategy
Should Global Beer Company Molson Coors Enter the Cannabis Beverages Business?
How Molson Coors balanced exploitation and exploration, while innovating to enter new beverage markets.
Cold Call• Episode 159 - Business management
Sweden’s Northvolt Electric Battery Maker: A Startup with a Mission
Can Northvolt make greener batteries for a better world and a bigger profit?
Cold Call• Episode 203 - Entrepreneurship
Wordle: Can a Pandemic Phenomenon Sustain in the Long Term?
After Wordle became an instant hit, Josh Wardle had to consider long-term options for the web-based word game he created.
Cold Call• Episode 191 - Leadership and managing people
This is Your Wakeup Call on Employee Privacy
A new survey of workers shows a lack of clarity, and concern, about employers’ use of social media information.
Dec 27, 2012
