Research: Marketing Tech Is Broken. Here's How to Fix It.
Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they're not...
Jul 03, 2025
94 results for "Brian Cooper"
Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they're not...
Jul 03, 2025
The number of vendors offering marketing tech is exploding, but too many companies take a "bottom-up" approach to purchasing it: Rather than starting...
Jul 01, 2021
Artificial intelligence can turbocharge marketing capabilities, which is why CMOs are rapidly embracing it. But they need to choose their new technologies wisely.
Did the PGA Tour take the right actions in response to LIV Golf’s entry?
A conversation with Harvard Business School professor Bill Sahlman on creating a focused strategy for growth.
How the second generation of a large family business in Jordan forged ahead.
Harvard Business School professor James K. Sebenius discusses how to deal with tough negotiators effectively and ethically.
If your organization is facing a challenge from an innovative new competitor, this episode is for you.
How Molson Coors formulated its strategy for entering the cannabis beverages business.
Crank up the volume on the Happy Days theme song.
Aug 30, 2016
How Molson Coors balanced exploitation and exploration, while innovating to enter new beverage markets.
Can Northvolt make greener batteries for a better world and a bigger profit?
After Wordle became an instant hit, Josh Wardle had to consider long-term options for the web-based word game he created.
A new survey of workers shows a lack of clarity, and concern, about employers’ use of social media information.
Dec 27, 2012