82 results for "Nathan Furr"
Companies can create value with agentic AI, but they often start in the wrong place. While it can be tempting to use agentic AI for customer-facing applications,...
Nov 25, 2025
The MIT Media Lab's finding that 95% of generative AI investments have produced no measurable returns highlights a familiar pitfall: Leaders are repeating...
Aug 29, 2025
It's conventional wisdom in business that bigger is better, and that being able to scale is an essential element of a company's success. But there is...
Nov 22, 2024
The rapid adoption of AI agents has major implications for who captures value in consumer transactions-particularly who owns the end customer. In the...
Feb 26, 2025
Case Study Reprint
Leading digital transformation poses a huge challenge. This case unpacks the "how" of leading an organization through digital transformation - with a...
Case Study Reprint
Leading digital transformation poses a huge challenge. This case unpacks the "how" of leading an organization through digital transformation - with a...
Case Study Reprint
Leading digital transformation poses a huge challenge. This case unpacks the "how" of leading an organization through digital transformation - with a...
Measuring earnings before interest, taxes, depreciation, and amortization (EBIDTA) profits may be the gold standard for assessing traditional companies,...
Jun 21, 2024
Featuring Nathan Furr and Susannah Harmon Furr, coauthors of The Upside of Uncertainty: A Guide to Finding Possibility in the Unknown. Nathan is a professor of strategy and innovation at INSEAD in Paris. Susannah is an entrepreneur, designer, art historian, and contrarian. Complimentary HBR Webinar Tuesday, August 23, 12:00pm ET For many of us, uncertainty […]
Aug 23, 2022
Embrace the transformative potential of uncertainty.
A framework to help leaders decide where to invest.
Jan 28, 2022
Lessons from the Dutch national lottery.
Oct 30, 2023
Compared with start-ups, established corporations have many resources and capabilities that ought to give them a head start: customers, products, operations,...
Case Study Reprint
Over her career as a business executive, Norwegian Anita Krohn Traaseth became a seasoned mentor for emerging professionals, guiding them through the...
Partner Article
Imagine a shadowy future, hovering at the edges of the present state of things; a map of all the various ways in which the present can reinvent itself....
