Partner Article

While many companies may be hesitant to launch new products during an economic downturn, research shows that doing so can be a successful marketing strategy...

A bi-annual poll of U.S. marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll...

Companies tend to cut marketing in a recession. But firms that maintain their marketing spend while reallocating it to suit the context - be it in product...

Case Study Reprint

Nike's selection of politically polarizing Colin Kaepernick as the spokesperson for the 30th anniversary of its iconic "Just Do It" campaign catapulted...

Partner Article

Companies often treat social media as the conversation that represents what consumers are saying about any given brand. But research shows that online...