Business management
When You Have to Assign Work No One Wants to Do
Managers often try to generate buy-in for unwanted assignments by persuading, incentivizing, or softening the message-but these tactics can backfire....
Jan 26, 2026
9 results for "Vicki G. Morwitz"
- Business and society
How Surveys Influence Customers
Surveying contented customers just once can increase profitability over the course of a year, surprising new research finds. That may be tempting news...
Case Study Reprint
Vicky Tsai and Tatcha: Confronting Stereotypes
This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores...
$11.95Buy now in store- Business management
Procter & Gamble’s Lean Innovation Transformation
Can a new leader guide an established company, like P&G, through disruptive transformation from within?
Cold Call• Episode 151 Case Study Reprint
Vicks Health Care Division: Project Scorpio (D)
Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city...
$5.00Buy now in store- Business and society
Competing on Social Purpose
Consumers increasingly expect brands to have a social purpose beyond mere functional benefits. As a result, companies are taking social stands in very...
- Business and society
Local Memoirs of a Global Manager
"Think global, act local" goes the saying. But Gurcharan Das, who helped build Vicks Vaporub into what is now one of Procter & Gamble's most successful...
- Business and society
Starting Your Career in a Pandemic
Advice and encouragement for young women striving to establish themselves at work during this uncertain time.
Women at Work• Episode 11
