What a legendary lifeguard can teach us about risk-taking.

Data show that many people are leaving traditional jobs to pursue side gigs-and that many more aspire to make this leap. One of the things that holds...

Many managers view strategy as a complex subject, but at its essence it boils down to three questions: Where are we now? Where do we want to go? What...

Consumers love to binge-watch streaming video. But as the number of streaming services has grown, more subscribers are scrutinizing subscription expenses...

Netflix is planning to launch video games as part of its existing subscriber offer. This is an example of an adjacency strategy, but in this case it's...

They’re already motivated.

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Pork dorks. Craftsters. American Girl fans. Despite their different tastes, these eclectic diehards have a lot in common: they're obsessed about a specific...

This post is part of Creating a Customer-Centered Organization. Some CEOs truly crave direct customer contact. Apple's Steve Jobs and Mark Cuban, owner...

As Verizon puts its iPhone on sale this week, many observers are predicting doom and gloom for AT&T, which previously had exclusive rights to offer Apple's...

In any product category, roughly 10% of the consumers account for more than 50% of the profits. These super-consumers, as we call them, are the hot dog...

Companies don't always recognize the talents of Asian American employees. Here are five ways organizations can change this.

Across the corporate landscape, more talented workers are leaving to pursue self-employment. The economic and emotional advantages of working for oneself...

Too many observers confuse category creation with the first-mover advantage. Creating a category generally involves not just a breakthrough product, but...

GE's Jack Welch rebuilt the conglomerate in the 1980s using an easy-to-communicate strategy: Let's be #1 or #2 in every market we compete, or get out...

One of the basic skills required to invest in, buy, or sell businesses is the ability to correctly predict the size of a market for a product once it...