What Happens When Companies Pay Customers to Write Reviews?
The vast majority of consumers read product reviews before making an online purchase, suggesting that most of us understand the value of honest, accurate...
Jun 25, 2021
174 results for "Marissa A. Sharif"
The vast majority of consumers read product reviews before making an online purchase, suggesting that most of us understand the value of honest, accurate...
Jun 25, 2021
Studies have shown that 77% of employees use social media while on the job. Why is it so easy to fall down the rabbit hole of content consumption? And...
Jan 31, 2022
Nicholas Carlson, author of “Marissa Mayer and the Fight to Save Yahoo,” on the CEO’s management style.
Offsites aren't just a day away from the office-they're an opportunity to reset your team's trajectory if planned thoughtfully and with a forward-looking...
Jul 17, 2025
With trust and engagement at an all-time low, companies need to help leaders strengthen human skills such as self-awareness, clear communication, and...
Oct 20, 2025
Like any good leader, she knows who creates real value, and how, in her company.
Feb 26, 2013
Book
Make work meaningful--and unleash your organization's full potential. If you read nothing else on leading with purpose, read this book. We've combed through...
When stepping into a new leadership role, giving feedback can feel risky-but delaying it can be just as costly. Thoughtful, well-timed feedback can build...
Jul 15, 2025
In recent years, many organizations have reevaluated and attempted to improve their processes for reporting and investigating workplace abuse. But new...
Jun 02, 2025
The brand was languishing. The public dismissed it as outdated, uninspired, and a little stale. So in a bold move, a new public face was anointed — young, appealing, and energetic. It’s a script we’ve heard before, whether it’s yesterday’s much-lauded announcement that Google executive Marissa Mayer will become Yahoo’s new CEO or John McCain’s […]
Jul 17, 2012
A company isn’t a college.
Jan 08, 2015
You can’t start a big effort unless your team is all in.
Nov 11, 2015
Female leaders always come under unfair criticism, but that doesn’t mean we can give Mayer a pass.
Jun 15, 2017
Case Study Reprint
Marissa Mayer has been asked to think about factors that were impacting Google's ability to innovate and adjust its strategy so that the organization...