What Really Makes Customers Buy a Product
It can be more important than word of mouth.
Nov 09, 2015
20 results for "Emma K. Macdonald"
It can be more important than word of mouth.
Nov 09, 2015
People are highly social animals. Most of us belong to many social groups, each with its own identity. These identities guide our actions, but they shift...
To identify what influences the attitudes and behavior of customers, most companies rely on surveys, focus groups, and ethnographic research. The trouble...
This post is part of Creating a Customer-Centered Organization. How well do you know your customers? We're guessing not as well as you would like to ......
May 05, 2011
Partner Article
Are you involved in a new venture but just can't find the right name? Are you part of an organization that has outgrown its name, perhaps because of geographic/product...
Research shows that leaders who prioritize relationships with their employees and lead from a place of positivity and kindness simply do better, and company...
Jun 21, 2022
A research tool gives real-time insight into what actually drives purchase decisions.
Aug 17, 2012
What is a "smart" society? While flights of imagination from science-fiction writers, filmmakers, and techno-futurists involve things like flying cars...
Oct 05, 2017
As the parents of two children with Down syndrome, the authors learned that 80% of people with disabilities in the United States are unemployed. They...
As late as February, investments in family-friendly benefits like flexible work days, back-up care reimbursement, remote working options, and prohibiting...
Sep 14, 2020
Articles and podcast episodes on speaking up, employee activism, and politics.
Feb 06, 2024
Diamonds, champagne, and high fashion are coming under pressure.
Feb 08, 2016
And what managers and colleagues can do to help.
Mar 19, 2018
In a global survey, 48% of Gen Zs said they feel anxious most of the time.
Sep 21, 2020