AI initiatives often stall not because leaders lack ambition or investment, but because the people charged with making them work-middle managers-see a...

AI-powered interviewers are enabling companies to conduct rich, adaptive conversations with thousands of participants quickly and inexpensively. These...

Artificial intelligence is driving two overlapping shifts that are reshaping marketing. First, conversational AI is displacing websites and traditional...

Large language models are now central to the ideation phase, where possibilities are explored and assumptions are challenged. Their adoption for idea...

Generative AI is rapidly reshaping market research by enabling the creation of "synthetic personas" and "digital twins"-AI-generated proxies that simulate...

AI-powered chatbots are becoming the new standard for managing product inquiries, complaints, and refunds, but customers are walking away from chatbot...

Large language models (LLMs) provide a search experience that's dramatically different from the web-browser experience. The biggest difference is this:...

To achieve efficiencies and reduce costs, more and more companies are managing their employees by algorithm. In this article, the authors present some...

Generative AI holds the promise of transforming marketing in all sorts of remarkable ways, but marketing leaders have been reluctant to embrace it and...

Many Big Tech companies have created platforms that offer businesses tips and tools and services to better target their customers online. These can be...

Case Study Reprint

Proteus Digital Health, a health care unicorn focused on improving medication adherence among the most medically-needy, developed the first digital medicine,...