Business management
Research: Consumers Don't Want AI to Seem Human
Making your AI tools look human or dehumanizing them altogether are not the best ways to win over your users. Instead, show them the human effort and...
Jan 07, 2025
9 results for "Yue Zhang"
Case Study Reprint
Chairman Zhang and Broad Group: Growth Dilemmas
Zhang Yue, founder and chairman of Broad Group, had developed a series of innovative products aimed at solving China's environmental problems. Broad Group's...
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BROAD's Holon Building: Internationalization Strategy
On June 5, 2021, an eleven-story building developed by the BROAD Group was completed in Changsha, China, in just 28 hours and 45 minutes. This building,...
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It's Hard to Be Good
Excellence in community engagement, labor relations, environmental protection, corporate governance, and supply chain accountability isn't easy to achieve....
Case Study Reprint
L'Oreal in China: The Evolution of Brand Strategy
In recent years, as the initial surge of new consumer brands has subsided, attention has refocused on established "heritage brands." The real challenge...
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Shanghai Pudong Science and Technology Investment Co., Ltd.: December 2014
In early December 2014, the senior team of Pudong Science and Technology Investment (hereafter, Pudong S&T) gathered in the offices of their chairman,...
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Kimly Limited: Initial Public Offering
On March 8, 2017, Singapore-based food outlet operator Kimly Limited (Kimly) announced its intention to go for an initial public offering (IPO). Through...
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Blue Ocean Finance: The Evolution of Corporate Treasury Operations in the 21st Century
One of the biggest challenges for multinational corporations (MNCs) is to determine and consolidate their borders. In order to do so, MNCs increasingly...
$11.95Buy now in store- Business management
The Strategy Puzzle of Subscription-Based Dating Sites
There is no turning back from online dating: Matchmaking and online dating has become a $2.5 billion dollar industry, and about 25% of U.S. couples now...
Jan 11, 2019
