Leadership and managing people
How to Manage an Insecure Leader
Three steps for dealing with anxious or avoidant executives.
16 results for "Jeffrey Yip"
Partner Article
Four Key Roles 'Elders' Offer Their Organizations
As the workforce ages, there are more ways that seasoned workers with deep institutional knowledge can contribute. Just as universities have emeritus...
$8.95Buy now in store- Business management
Are You Really a Good Listener?
Research has shown that when employees feel heard, their engagement rises and their performance improves, delivering big benefits to their firms. Yet...
- Business management
Does the Tech Industry Need a Reboot?
A conversation with tech leader and author Telle Whitney on how the industry can improve.
HBR IdeaCast• Episode 1028 - Managing yourself
What Leaders Get Wrong About Listening
A conversation with Simon Fraser University’s Jeff Yip about common mistakes managers make.
HBR IdeaCast• Episode 1029 Book
HBR's 10 Must Reads on Communication, Updated and Expanded (featuring "The Surprising Power of Questions" by Alison Wood Brooks and Leslie K. John)
Your success hinges on your ability to communicate clearly and compellingly. If you read nothing else on communication, read this book. We've chosen a...
$26.95Buy now in storeCase Study Reprint
U.S. Retail Coffee Market (C)
Supplements the (A) and (B) cases. Designed as an in-class handout at the end of Day Two.
$5.00Buy now in storeCase Study Reprint
Vicks Health Care Division: Project Scorpio (A)
The Vicks Health Care Division lacks a solid form entry in the OTC colds care category and has developed a "me-too" product. The main issues are whether...
$11.95Buy now in storeCase Study Reprint
Vicks Health Care Division: Project Scorpio (B1)
To be handed out during class discussion of the (B) case. Reveals that Vicks developed a second name and advertising positioning. Presents results of...
$11.95Buy now in storeCase Study Reprint
Vicks Health Care Division: Project Scorpio (B)
Reveals that Vicks chose a multi-condition positioning for the product. Describes testing of name and concept, and extensively reports on a four-city...
$5.00Buy now in storeCase Study Reprint
U.S. Retail Coffee Market (B)
Describes the corporate portfolio of General Foods, Procter & Gamble, and Nestle, thereby placing in context their coffee activities in the United States....
$5.00Buy now in storeCase Study Reprint
Vicks Health Care Division: Project Scorpio (C)
Reveals that the new products executives have decided to recommend national expansion. They have to develop a justification and preliminary marketing...
$5.00Buy now in storeCase Study Reprint
U.S. Retail Coffee Market (A)
Set in mid-1978, this case covers all aspects of the U.S. retail coffee market both cross-sectionally and historically. The market is recovering from...
$11.95Buy now in store
