How Inclusive Brands Fuel Growth
Years before the Barbie movie phenomenon, leaders at Mattel became concerned that consumer perceptions of the famous doll were out of sync with demographic...
8 results for "Omar Rodríguez-Vilá"
Years before the Barbie movie phenomenon, leaders at Mattel became concerned that consumer perceptions of the famous doll were out of sync with demographic...
Consumers increasingly expect brands to have a social purpose beyond mere functional benefits. As a result, companies are taking social stands in very...
Sweeping technological change has revolutionized marketing, while societal challenges have raised expectations about marketers' social performance. This...
Tuesday, March 23, 2021; Noon ET Complimentary audio interview Marketing has never been more complex. Sweeping technological change has revolutionized the function, while societal challenges have raised expectations about marketers’ social performance. This has altered customer needs, accelerated the entry of new competitors, and generated novel opportunities for value creation. It has also transformed how the […]
Mar 23, 2021
Book
Make work meaningful--and unleash your organization's full potential. If you read nothing else on leading with purpose, read this book. We've combed through...
Book
Put customers at the core of your business. If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic "Harvard...