Business and society
How Inclusive Brands Fuel Growth
Years before the Barbie movie phenomenon, leaders at Mattel became concerned that consumer perceptions of the famous doll were out of sync with demographic...
8 results for "Omar Rodríguez-Vilá"
- Business and society
Competing on Social Purpose
Consumers increasingly expect brands to have a social purpose beyond mere functional benefits. As a result, companies are taking social stands in very...
- Business management
Is Your Marketing Organization Ready for What's Next?
Sweeping technological change has revolutionized marketing, while societal challenges have raised expectations about marketers' social performance. This...
- Business management
Ask HBR: Transforming the Marketing Organization
Tuesday, March 23, 2021; Noon ET Complimentary audio interview Marketing has never been more complex. Sweeping technological change has revolutionized the function, while societal challenges have raised expectations about marketers’ social performance. This has altered customer needs, accelerated the entry of new competitors, and generated novel opportunities for value creation. It has also transformed how the […]
Mar 23, 2021
Book
HBR's 10 Must Reads on Leading with Purpose (featuring "Creating a Purpose-Driven Organization" by Robert E. Quinn and Anjan V. Thakor)
Make work meaningful--and unleash your organization's full potential. If you read nothing else on leading with purpose, read this book. We've combed through...
$26.95Buy now in storeBook
HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt)
Put customers at the core of your business. If you read nothing else on marketing, read this book. We've chosen a new selection of current and classic "Harvard...
$26.95Buy now in store
