1,166 results for "Julian De Freitas"
Case Study Reprint
This case examines how the Harvard Art Museums (HAM) considered using generative artificial intelligence in a marketing campaign to increase visitor engagement...
Large language models are now central to the ideation phase, where possibilities are explored and assumptions are challenged. Their adoption for idea...
Dec 17, 2025
AI is being adopted in everything from automobiles to chatbots, but AI products-like all products-will eventually fail. And how a company markets its...
The success that organizations derive from AI is based not only on the capabilities of the AI—which are advancing each day—but on the willingness of people and organizations to harness and use these capabilities. However, many people view AI negatively and many workers are deeply skeptical of AI. Various surveys reveal fear among workers that […]
May 28, 2025
Case Study Reprint
BrandBastion is a company that manages the online brand communities of some of the most valuable global brands. This case discusses the challenges of...
Process management has long been a go-to method for achieving the improvements in operational performance that stakeholders constantly demand. By applying...
Jan 01, 2025
The success of AI depends not only on its capabilities, which are becoming more advanced each day, but on people's willingness to harness them. Unfortunately,...
Jan 01, 2025
Case Study Reprint
As AI gains traction across industries, companies anticipate that AI will revolutionize both backend processes and customer-facing interactions-with brands...
Marketers have begun experimenting with AI to improve their brand-management efforts. But unlike other marketing tasks, brand management involves more...
Companies and their leaders face new pressures to make public statements about controversial and sometimes divisive social and political issues. New research...
Jul 01, 2024
To determine where to invest resources, CX leaders should look at patterns of experience over time.
Mar 31, 2023
Case Study Reprint
21Seeds, a female-founded flavor-infused tequila startup launched in 2019, had made inroads into the alcoholic beverage industry by focusing on an underserved...
Research involving multiple experiments found that consumers have biased views of their driving abilities relative to those of other drivers and automated...
Apr 03, 2024
Case Study Reprint
During the early part of the 2021 Covid-19 pandemic, Hometown Foods, a large seller of flour-based products, thrived as consumers hoarded baked goods...
Case Study Reprint
In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which...
