21 results for "Nader Tavassoli"
Case Study Reprint
Five years after the debut of his Netflix series - and on the eve of the launch of its sequel - fashion designer Santiago Navarro finds himself and his...
Partner Article
For marketers, budget averages have long equaled spending power â€" or vulnerability. When budgets are below average, CMOs seek more funding. When budgets...
Case Study Reprint
Thirty-five years after its founding, the Red Bull energy drinks business continued to show strong growth globally. Over the years, the company had expanded...
Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade....
Apr 29, 2022
The new CMO of an extreme-race company is on the hook to come up with a way to further monetize the underexploited brand while also fixing customer pain...
Peter Noll, a pharmaceutical company division chief, ponders the varying business models of two units that have just merged. Both have for years employed...
Case Study Reprint
A handful of global players dominated the telecommunications infrastructure industry in 2007. The benefits to scale were significant: substantial funding...
In this fictional case study, the new CMO of a company that runs extreme races, combining aspects of ultramarathons and military-style obstacle courses,...
Jun 26, 2017
Case Study Reprint
Launched in East Africa, M-KOPA is an innovative pay-as-you-go solar system that provides reliable energy to low-income households. To serve these customers...
Case Study Reprint
This short, fictitious case provides a basis for discussing brand valuation for several purposes (e.g., capitalization of intangible assets on post-M&A...
Case Study Reprint
This case has stimulated some of the most engaged discussions in my 25 years of case teaching. Students will embrace opposing sides in debating how much...
Case Study Reprint
The Chartered Institute of Marketing in the UK defines marketing as: "The management process responsible for identifying, anticipating and satisfying...
Case Study Reprint
In 2011 Nespresso, the premium single-serve coffee brand of the multinational Swiss company Nestle, found itself at a crossroads. Between 2006 and 2010...
Case Study Reprint
Brand valuation is the process of estimating the financial value of a brand. The valuation of brands as intangible assets emerged in the 1980s, when brands...
Case Study Reprint
The case describes how Pret a Manger-a London casual-dining institution-was significantly adversely impacted by the COVID-19 pandemic, and how they tried...
