Harvard Business Review

3 results for "Alejandro Diaz"

Business management
Quantifying the Impact of Marketing Analytics
- Matt Ariker,
- Alejandro Diaz,
- Christine Moorman,
- Mike Westover
Nov 05, 2015
Business management
How Marketers Can Personalize at Scale
What it takes to get it right.
- Matt Ariker,
- Jason Heller,
- Alejandro Diaz,
- Jesko Perrey
Nov 23, 2015
Case Study Reprint
The Aristizabal Family: Growth of a Family Firm?
Mr. Manuel Aristizábal was the founder of San Basilio, a restaurant that began operations in 2001. Angelina, Manuel's wife, started to work at the family...
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Quantifying the Impact of Marketing Analytics