Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they're not...

The number of vendors offering marketing tech is exploding, but too many companies take a "bottom-up" approach to purchasing it: Rather than starting...

Artificial intelligence can turbocharge marketing capabilities, which is why CMOs are rapidly embracing it. But they need to choose their new technologies...

Research indicates that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8%...