Business management
Research: Marketing Tech Is Broken. Here's How to Fix It.
Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they're not...
Jul 03, 2025
7 results for "Carl F. Mela"
- Business management
AI-Powered Marketing
Artificial intelligence can turbocharge marketing capabilities, which is why CMOs are rapidly embracing it. But they need to choose their new technologies...
Jul 01, 2021
- Business management
If Brands Are Built over Years, Why Are They Managed over Quarters?
Reprint: R0707H Brands are on the wane. Many consumer-goods companies blame the big-box discount retailers, but the Wharton School's Leonard Lodish and...
- Business management
What Is a Free Customer Worth?
Reprint: R0811G Free customers who are subsidized by paying customers are essential to a vast array of businesses, such as media companies, employment...
- Business management
Why Marketing Analytics Hasn't Lived Up to Its Promise
Research indicates that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8%...
May 30, 2018
