Case Study: Should a Funeral Company Shift Its Business Model?
A family business considers expanding from cemeteries into cremation.
130 results for "Jill Avery"
A family business considers expanding from cemeteries into cremation.
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Since 2013, Meta had been making significant investments in AI, many of which were directed toward enhancing its digital advertising business. However,...
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Facing changing consumer behavior and shifting industry conditions, Parque del Sendero, one of largest networks of cemeteries in Chile, considers repositioning...
After seeing gen AI's impressive capabilities demonstrated at a conference, CEO Jeannie Weiss is excited to put them work at her digital marketing firm,...
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The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot's acquisition of Motion AI in 2017. Generative AI was...
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On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from...
Discount retailer Dollar Bill's has been struggling to maintain its margins over the past two years because of inflationary pressures, delays on imported...
Over the past 20 years the social media influencer industry has completely rearranged the way information and culture are conceived, produced, marketed,...
May 01, 2024
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands...
May 01, 2024
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FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired...
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Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear,...
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Following VF Corporation's acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public...
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Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms,...
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Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry...
For better or worse, in today's world everyone is a brand. Whether you're applying for a job, asking for a promotion, or writing a dating profile, your...