Business management
Case Study: Should a Funeral Company Shift Its Business Model?
A family business considers expanding from cemeteries into cremation.
130 results for "Jill Avery"
Case Study Reprint
Meta: Digital Marketing and Artificial Intelligence (AI) at Facebook and Instagram
Since 2013, Meta had been making significant investments in AI, many of which were directed toward enhancing its digital advertising business. However,...
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Parque del Sendero: Repositioning in the Death Care Industry in Chile
Facing changing consumer behavior and shifting industry conditions, Parque del Sendero, one of largest networks of cemeteries in Chile, considers repositioning...
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Should We Deploy a Gen AI Salesbot? (HBR Case Study and Commentary)
After seeing gen AI's impressive capabilities demonstrated at a conference, CEO Jeannie Weiss is excited to put them work at her digital marketing firm,...
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HubSpot and Motion AI (B): Generative AI Opportunities
The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot's acquisition of Motion AI in 2017. Generative AI was...
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Dylan Mulvaney and Bud Light
On April 1, 2023, social media content creator and influencer Dylan Mulvaney recorded a promotional post. It featured a video of herself drinking from...
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Should a Dollar Store Raise Prices to Keep Up with Inflation? (HBR Case Study and Commentary)
Discount retailer Dollar Bill's has been struggling to maintain its margins over the past two years because of inflationary pressures, delays on imported...
- Business and society
Winning at Influencer Marketing
Over the past 20 years the social media influencer industry has completely rearranged the way information and culture are conceived, produced, marketed,...
May 01, 2024
- Business management
What Makes a Successful Celebrity Brand?
Celebrities have shifted from endorsing established brands to being influencers for established brands to drawing on their influence to create brands...
May 01, 2024
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FARM Rio: Bringing a Brazilian Fashion Brand to the World
FARM Rio, a twenty-six year old Brazilian fashion brand, had recently put down roots in the U.S. The brand, known for its bold, colorful, nature-inspired...
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The Meteoric Rise of Skims
Since its founding in 2019 by Kim Kardashian and Jens Grede, Skims, a solutions-oriented brand creating the next generation of underwear, loungewear,...
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Supreme: Remaining Cool While Pursuing Growth
Following VF Corporation's acquisition of cult streetwear brand Supreme, consumers and industry pundits were nervous that becoming part of a large, public...
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Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms,...
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Farfetch: Digital Transformation for Luxury Brands
Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry...
$11.95Buy now in store- Managing yourself
A New Approach to Building Your Personal Brand
For better or worse, in today's world everyone is a brand. Whether you're applying for a job, asking for a promotion, or writing a dating profile, your...
