Innovations created for users with accessibility needs can be amplified to unlock universal value. This process, "design amplification," begins with products...

Researchers surveyed senior marketers to learn about how they use marketing technology. They determined that the systems have modest impact, they're not...

A bi-annual poll of U.S. marketing leaders found that social media investments have declined to their lowest level in seven years. An analysis of poll...

Partner Article

Three payoffs stand out in the use of AI in marketing: increased sales productivity, increased customer satisfaction, and lower marketing overhead costs....

The pandemic undoubtedly changed how marketers approach channel strategy, and there is no single route to success. With more channels than ever, marketers...

Marketers have used digital marketing to navigate through incredibly difficult business conditions, connecting with customers stuck at home during the...

Pundits have long predicted the demise of traditional advertising. However, it is alive and well and headed for growth for the first time in a decade....

To provide a full view of marketing's impact, the authors suggest creating a marketing road map that illustrates: the efficiency and effectiveness of...

Partner Article

Although the hybrid work model has been widely adopted among many businesses, the complications involving peer relationships and connections that it has...

Chief marketing officers are reporting increased pressure to prove the impact of marketing spending. But too often this means a focus on short-term metrics,...

According to the August 2019 CMO Survey, U.S. marketing leaders spend most of their time "managing the present" as opposed to "preparing for the future."...

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Collect data and build trust. With the rise of data science and machine learning, companies are awash in customer data and powerful new ways to gain insight...