Strategy
What Really Makes Customers Buy a Product
It can be more important than word of mouth.
Nov 09, 2015
397 results for "Hugh N. Wilson"
- Business management
Why Your Customers' Social Identities Matter
People are highly social animals. Most of us belong to many social groups, each with its own identity. These identities guide our actions, but they shift...
- Business management
Better Customer Insight--in Real Time
To identify what influences the attitudes and behavior of customers, most companies rely on surveys, focus groups, and ethnographic research. The trouble...
- Business management
How Dads Can Build a Network of Parenting Allies at Work
While today's working dads still want successful careers, they also want to be present and involved as parents and partners. But workplace policies and...
Aug 26, 2021
- Business management
Negotiating When There Is No Plan B
How can negotiators find leverage even when they appear to have no viable alternatives? The absence of a clear BATNA (best alternative to a negotiated...
- Business management
Using Mobile Phones to Capture Customer Experiences
This post is part of Creating a Customer-Centered Organization. How well do you know your customers? We're guessing not as well as you would like to ......
May 05, 2011
- Business management
Tracking the Customer’s Journey to Purchase
A research tool gives real-time insight into what actually drives purchase decisions.
Aug 17, 2012
- Strategy
Design Processes to Evolve with Emerging Technology
Intelligent technology is allowing organizations to move from episodic transformation to continuous evolution by shrinking the coordination and experimentation...
Jan 30, 2026
- Business management
Attract New Customers Without Alienating Your Old Ones
In the pursuit of growth, companies often strive to attract new kinds of customers. But if those new segments have needs, values, and preferences that...
- Strategy
How to Push for Change in a Large Organization
Lessons from the U.S. Air Force’s adoption of AI.
HBR On Strategy• Episode 101 - Business management
The Commissioner of the WNBA on Transforming the League Ahead of a Breakout Season
To new followers and outside observers, the WNBA's success in the 2024 season might have seemed sudden. As star rookies Caitlin Clark and Angel Reese...
- Business management
The Secret to Successful AI-Driven Process Redesign
Employee empowerment has long been a key principle of continuous improvement programs. Now that natural-language interfaces have made gen AI accessible...
Jan 01, 2025
- Business and society
Should We Drop Our Board Diversity Goals? (HBR Case Study and Commentary)
When Helena Morrison joined the board of Equinox Markets, an Atlanta-based supermarket chain, all of her new colleagues were white men. After she ascended...
- Business and society
What's the Future of Middle Management?
Predictions about the demise of middle management aren't new. But with the rise of AI and a trend toward flatter organizations, could these predictions...
Apr 29, 2025
- Innovation
3 Ways AI Is Changing How Companies Work
Built on the foundation of IT and digitization, the AI revolution is transcending limitations in at least three highly consequential areas for business:...
Jan 27, 2025
