Business management
What Becomes an Icon Most?
Some brands become icons. Think of Nike, Apple, Harley-Davidson. But they are not built according to the principles of conventional marketing, says Harvard...
18 results for "Douglas Holt"
- Business management
Branding in the Age of Social Media
Social media was supposed to usher in a golden age of branding. But things didn't turn out that way. Marketers originally thought that Facebook, YouTube,...
- Business management
Cultural Innovation
Companies struggle with innovation because they put all their chips on one innovation paradigm-what Holt calls better mousetraps. This is innovation as...
- Business management
How Global Brands Compete
It's time to rethink global branding. More than two decades ago, Harvard Business School professor Theodore Levitt argued that corporations should grow...
Book
HBR's 10 Must Reads 2022: The Definitive Management Ideas of the Year from Harvard Business Review (with bonus article "Begin with Trust" by Frances X. Frei and Anne Morriss)
A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review...
$24.95Buy now in store2004 Reader’s Guide
Index of Articles, by Author Index of Articles, by Subject Executive Summaries January February March April May June July–August September October November December 2004 Index of Articles, by Author A Anand, Bharat How Market Smarts Can Protect Property Rights December Reprint R0412D Anderson, Steven R. Time-Driven Activity-Based Costing November Reprint R0411J Apgar, Mahlon, IV New […]
- Business management
Pat Boone Has a Cultural Strategy. Do You?
Pat Boone, the 50s era crooner responsible for such hits as "Love Letters in the Sand," "Friendly Persuasion," and "Why Baby Why" has just launched a...
Dec 17, 2010
Book
How Brands Become Icons: The Principles of Cultural Branding
Coca-Cola. Harley-Davidson. Nike. Budweiser. Valued by customers more for what they symbolize than for what they do, products like these are more than...
$38.00Buy now in store- Business and society
Competing on Social Purpose
Consumers increasingly expect brands to have a social purpose beyond mere functional benefits. As a result, companies are taking social stands in very...
2016 HBR McKinsey Awards
Harvard Business Review is pleased to announce the 2016 McKinsey Award winners.
Tool
Launching the New MINI (Multimedia Case)
Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials...
$25.00Buy now in storeCase Study Reprint
Brands and Branding
Develops a cultural framework for thinking about what a brand is and how firms shape their brands through their marketing activities. Four dimensions...
$8.95Buy now in storeTool
Mountain Dew: Selecting New Creative (Multimedia Case)
The key role of selecting creative in brand communications, the problems with building a brand in a turbulent cultural environment, the challenges of...
$25.00Buy now in storeCase Study Reprint
Mountain Dew: Selecting New Creative
Highlights the key role of selecting creative in brand communications, the challenges of building a brand in a turbulent cultural environment, the challenges...
$11.95Buy now in store
