Erich Joachimsthaler

David Aaker

<p>Se você acredita — e nós acreditamos — que as empresas precisam criar marcas fortes para serem competitivas, então você se depara com um desafio simples, mas impressionante: Como?</p>

Vs3bBC/5yz+lU7Ea/BX7cTCK3yfHOD1/r5NuD/QMuVbrNI7v2JlPMHzNyvexl88z87WVsqh2kxet3D2kxdH1VHhUXSgI9ytun1Gbr7hEBRH8acd0suLzXat3eLrqLIxkI4Vi8l59fRETeF4fKLkH6w==

Building Brands Without Mass Media

Construindo marcas sem m&iacute;dia de massa

If you take as a given—and we do—that companies must build strong brands to be competitive, then you are faced with a simple yet staggering challenge: How? In the United States, mass-media advertising has long been the cornerstone of most brand-building efforts. But that norm is threatening to become obsolete. Fragmentation and rising costs are […]

Construindo marcas sem mídia de massa

Partner Center