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Reprint: R0402A 

HBR&#8217;s editors searched for the best new ideas related to the practice of management and came up with a collection that is as diverse as it is provocative. The 2004 HBR List includes emergent concepts from biology, network science, management theory, and more. A few highlights:
Richard Florida wonders why U.S. society doesn&#8217;t seem to be thinking about the flow of people as the key to America&#8217;s advantage in the &#8220;creative age.&#8221; Diane L. Coutu describes how the revolution in neurosciences will have a major impact on business. Clayton M. Christensen explains the law of conservation of attractive profits: When attractive profits disappear at one stage in the value chain because a product becomes commoditized, the opportunity to earn attractive profits with proprietary products usually emerges at an adjacent stage.
Joel Kurtzman asks where the &#8220;stupid money&#8221; is headed. Robert Sutton reports on the emergence of &#8220;no asshole&#8221;&#8212;excuse the crude language&#8212;rules. Daniel H. Pink explains why the master of fine arts is the new MBA. Joseph Fuller asks whether the useful life of the public company is over. Herminia Ibarra describes how companies can get the most out of managers returning from leadership-development programs. Iqbal Quadir suggests a radical fix for the third world&#8217;s trade problems: Get the World Bank to lend to rich countries so that there are resources for retraining workers in dying industries.
Clay Shirky describes how technology will allow companies to get vast amounts of real-time data from social networks. Thomas A. Stewart shows how jokes constitute a trove of information about what&#8217;s really going on in a company. And Ray Kurzweil makes the case that while high-tech stocks have seesawed, technology has marched steadily forward&#8212;and will continue to do so.

Breakthrough Ideas for 2004

Reimpressão: R0402A Os editores da HBR buscaram as melhores novas ideias relacionadas à prática de gestão e criaram uma coleção tão diversa quanto provocativa. A Lista HBR de 2004 inclui conceitos emergentes de biologia, ciência de redes, teoria de gerenciamento e muito mais. Alguns destaques: Richard Flórida se pergunta por que a sociedade dos EUA não parece estar pensando no fluxo de pessoas como a chave para a vantagem dos Estados Unidos na “era criativa”. Diane L. Coutu descreve como a revolução nas neurociências terá um grande impacto nos negócios. Clayton M. Christensen explica a lei de conservação de lucros atraentes: quando lucros atraentes desaparecem em um estágio da cadeia de valor porque um produto se torna comoditizado, a oportunidade de obter lucros atraentes com produtos proprietários geralmente surge em um estágio adjacente. Joel Kurtzman pergunta para onde o “dinheiro estúpido” está indo. Robert Sutton relatórios sobre o surgimento de regras “sem idiota” — desculpe a linguagem grosseira —. Daniel H. Pink explica por que o mestrado em artes plásticas é o novo MBA. Joseph Fuller pergunta se a vida útil da empresa pública acabou. Hermínia Ibarra descreve como as empresas podem tirar o máximo proveito dos gerentes que retornam dos programas de desenvolvimento de liderança. Quadro Iqbal sugere uma solução radical para os problemas comerciais do terceiro mundo: fazer com que o Banco Mundial empreste rico países para que haja recursos para reciclar trabalhadores em indústrias moribundas. Clay Shirky descreve como a tecnologia permitirá que as empresas obtenham grandes quantidades de dados em tempo real das redes sociais. Thomas A. Stewart mostra como as piadas constituem um tesouro de informações sobre o que realmente está acontecendo em uma empresa. E Ray Kurzweil argumenta que, embora os estoques de alta tecnologia tenham crescido, a tecnologia avançou constantemente — e continuará avançando.

Ideias inovadoras para 2004

Reprint: R0402A HBR’s editors searched for the best new ideas related to the practice of management and came up with a collection that is as diverse as it is provocative. The 2004 HBR List includes emergent concepts from biology, network science, management theory, and more. A few highlights: Richard Florida wonders why U.S. society doesn’t seem to be thinking about the flow of people as the key to America’s advantage in the “creative age.” Diane L. Coutu describes how the revolution in neurosciences will have a major impact on business. Clayton M. Christensen explains the law of conservation of attractive profits: When attractive profits disappear at one stage in the value chain because a product becomes commoditized, the opportunity to earn attractive profits with proprietary products usually emerges at an adjacent stage. Joel Kurtzman asks where the “stupid money” is headed. Robert Sutton reports on the emergence of “no asshole”—excuse the crude language—rules. Daniel H. Pink explains why the master of fine arts is the new MBA. Joseph Fuller asks whether the useful life of the public company is over. Herminia Ibarra describes how companies can get the most out of managers returning from leadership-development programs. Iqbal Quadir suggests a radical fix for the third world’s trade problems: Get the World Bank to lend to rich countries so that there are resources for retraining workers in dying industries. Clay Shirky describes how technology will allow companies to get vast amounts of real-time data from social networks. Thomas A. Stewart shows how jokes constitute a trove of information about what’s really going on in a company. And Ray Kurzweil makes the case that while high-tech stocks have seesawed, technology has marched steadily forward—and will continue to do so.

Ideias inovadoras para 2004

Resumo.

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