1. ¿Tiene licencia para dirigir esa empresa?

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Reprint: R0402A 

HBR&#8217;s editors searched for the best new ideas related to the practice of management and came up with a collection that is as diverse as it is provocative. The 2004 HBR List includes emergent concepts from biology, network science, management theory, and more. A few highlights:
Richard Florida wonders why U.S. society doesn&#8217;t seem to be thinking about the flow of people as the key to America&#8217;s advantage in the &#8220;creative age.&#8221; Diane L. Coutu describes how the revolution in neurosciences will have a major impact on business. Clayton M. Christensen explains the law of conservation of attractive profits: When attractive profits disappear at one stage in the value chain because a product becomes commoditized, the opportunity to earn attractive profits with proprietary products usually emerges at an adjacent stage.
Joel Kurtzman asks where the &#8220;stupid money&#8221; is headed. Robert Sutton reports on the emergence of &#8220;no asshole&#8221;&#8212;excuse the crude language&#8212;rules. Daniel H. Pink explains why the master of fine arts is the new MBA. Joseph Fuller asks whether the useful life of the public company is over. Herminia Ibarra describes how companies can get the most out of managers returning from leadership-development programs. Iqbal Quadir suggests a radical fix for the third world&#8217;s trade problems: Get the World Bank to lend to rich countries so that there are resources for retraining workers in dying industries.
Clay Shirky describes how technology will allow companies to get vast amounts of real-time data from social networks. Thomas A. Stewart shows how jokes constitute a trove of information about what&#8217;s really going on in a company. And Ray Kurzweil makes the case that while high-tech stocks have seesawed, technology has marched steadily forward&#8212;and will continue to do so.

Breakthrough Ideas for 2004

Reimpresión: R0402A Los editores de HBR buscaron las mejores ideas nuevas relacionadas con la práctica de la dirección y crearon una colección tan diversa como provocativa. La lista HBR de 2004 incluye conceptos emergentes de biología, ciencia de redes, teoría de la gestión y más. Algunos puntos destacados: Richard Florida se pregunta por qué la sociedad estadounidense no parece pensar en el flujo de personas como la clave de la ventaja de los Estados Unidos en la «era de la creatividad». Diane L. Coutu describe cómo la revolución de las neurociencias tendrá un gran impacto en los negocios. Clayton M. Christensen explica la ley de conservación de los beneficios atractivos: cuando los beneficios atractivos desaparecen en una etapa de la cadena de valor debido a que un producto se convierte en mercancía, la oportunidad de obtener beneficios atractivos con productos patentados suele surgir en una etapa adyacente. Joel Kurtzman pregunta a dónde se dirige la «estupidez del dinero». Robert Sutton informa sobre la aparición de reglas de «ningún imbécil» —disculpe el lenguaje grosero—. Daniel H. Rosa explica por qué el máster en bellas artes es el nuevo MBA. José Fuller pregunta si la vida útil de la empresa pública ha terminado. Herminia Ibarra describe cómo las empresas pueden sacar el máximo provecho de los directivos que regresan de los programas de desarrollo del liderazgo. Iqbal Quadir sugiere una solución radical para los problemas comerciales del tercer mundo: hacer que el Banco Mundial preste a rico países para que haya recursos para volver a capacitar a los trabajadores en industrias moribundas. Clay Shirky describe cómo la tecnología permitirá a las empresas obtener enormes cantidades de datos en tiempo real de las redes sociales. Thomas A. Stewart muestra cómo las bromas constituyen un tesoro de información sobre lo que realmente sucede en una empresa. Y Ray Kurzweil argumenta que, si bien las acciones de alta tecnología se han inclinado, la tecnología ha avanzado de manera constante y seguirá haciéndolo.

Ideas innovadoras para 2004

Reprint: R0402A HBR’s editors searched for the best new ideas related to the practice of management and came up with a collection that is as diverse as it is provocative. The 2004 HBR List includes emergent concepts from biology, network science, management theory, and more. A few highlights: Richard Florida wonders why U.S. society doesn’t seem to be thinking about the flow of people as the key to America’s advantage in the “creative age.” Diane L. Coutu describes how the revolution in neurosciences will have a major impact on business. Clayton M. Christensen explains the law of conservation of attractive profits: When attractive profits disappear at one stage in the value chain because a product becomes commoditized, the opportunity to earn attractive profits with proprietary products usually emerges at an adjacent stage. Joel Kurtzman asks where the “stupid money” is headed. Robert Sutton reports on the emergence of “no asshole”—excuse the crude language—rules. Daniel H. Pink explains why the master of fine arts is the new MBA. Joseph Fuller asks whether the useful life of the public company is over. Herminia Ibarra describes how companies can get the most out of managers returning from leadership-development programs. Iqbal Quadir suggests a radical fix for the third world’s trade problems: Get the World Bank to lend to rich countries so that there are resources for retraining workers in dying industries. Clay Shirky describes how technology will allow companies to get vast amounts of real-time data from social networks. Thomas A. Stewart shows how jokes constitute a trove of information about what’s really going on in a company. And Ray Kurzweil makes the case that while high-tech stocks have seesawed, technology has marched steadily forward—and will continue to do so.

Ideas innovadoras para 2004

Resumen.

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